Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Throughout the course of creating our main product and ancillary tasks, we have intentionally tried to keep a consistent style. The most noticeable consistency is one of the locations used; the seating in Starbucks located next to a window so of course, involved a windowsill. This location is used in all products and can be seen in the picture above. The website used a photograph of this windowsill as the background, the video featured the location a lot throughout the course of the video and the digipak is completely based around the windowsill.

Another similarity within all three products is the font; Helvetica with slight italics. We decided to keep the font the same to provide consistency through the products and as a way of minor association between the products.

Another aspect we used throughout development of the three products was to make effective use of colour. For example in the photographs featured in the digipak and the website background, through the use ‘bokeh’ we could provide vibrant yet subtle colour at the same time as one another. Colour played a big part in the video, such as clothing, using bright and dull colours to represent different things, de-saturating footage to help the audience understand meaning, etc.

A similarity between the Digi Pak and the video is props. The coffee cups and the lone flower are featured in both. We chose to contain these two props within the digi pak so that they carry association with the video and the audience is immediately able to associate the digi pak with the video just by looking at the image. The props are featured on the website, however on the ‘Gallery’ page as photographs.
The Digi Pak and the website do carry a strong link however in that the background image for the website is the same image as on the back cover of the digi pak. We didn’t include a prop image as we felt it would be too distracting to the eye for viewers of the website.

There is a common theme running through all three products and that is the location of the windowsill featured in all three products. We feel that through the choices we made combining the products together through similarity’s has worked effectively.