For our Brand Identity we didn't choose
to design a logo as such, but keep the same theme running through our Video,
Website and Digi-pak based on our chosen song 'Windowsill'. Our Video, Website
and Digi-pak all include a windowsill in them, there is also the coffee cups, with the purple writing and the flower which is included in all
three media products. The coffee cups that feature in the video are in front
picture and are carried though the Digi-Pak, the same images are used on the
Website. For the Digi-pak i created myself, i have still included the windowsill and the coffee cups. This has kept a
brand identity form the
song though out both our main products and ancillary texts. The same colours are also used, and
in the video the CD they have in the car also has the purple writing on it which
keeps a common theme throughout and keeps it so they are easily relate together.
A2 Media Studies - Connor Page
Friday, 4 May 2012
Tuesday, 1 May 2012
Evaluation Question 4
For our fourth evaluation question we decided to record a video of ourselves covering all aspects of the questions. We have also placed reference images and videos to the left.
Evaluation Question 3
What have you learned from you
audience feedback?
Throughout the process of creating our music video we used feedback from audiences to influence the final outcome of our piece. Firstly we discussed our initial ideas between our group. We discussed them in great detail, deciding what would and what wouldn’t work. Taking feedback from each other’s ideas and opinions enabled us to have a concrete idea of what we wanted to create.
Throughout the process of creating our music video we used feedback from audiences to influence the final outcome of our piece. Firstly we discussed our initial ideas between our group. We discussed them in great detail, deciding what would and what wouldn’t work. Taking feedback from each other’s ideas and opinions enabled us to have a concrete idea of what we wanted to create.
After we had constructed our rough cut, we played a
viewing and feedback session with the class. Whilst we received plenty of praise
for our video, there was some negative points too. First off that the
lip-syncing within the video was off. This was due to us recording without
sound, making it very difficult to sync the music in time, and as it was very
noticeable to everyone that it was off sync it forced us to decide a re-shoot of
all the footage was required with sound enabled. Secondly, whilst the scenes
where the action plays backwards didn’t seem to be a problem, we received quite
a lot of comments on it so based off this feedback we decided to scrap the
backwards scenes.
Due to some complications we ended
up having to re-film all of the narrative shots too with two new actors. However
since the audience feedback had been positive, we kept the scenes the same as
the previous cut and only made minor
adjustments.
Names and some text blanked for privacy |
However having friends/peers viewing it personally with us around school and such we received some comments saying that the lens flares going on might be slightly too intense on the eyes. So we decided based on this feedback to make them less intensive.
When we released our final version of the video we received plenty praise from facebook about the quality of our video so based on this we decided that we was happy with our product and did not make any further changes.
Audience feedback had a great effect on the choices we made; we feel we used the feedback effectively to tailor our product to cater to our audience’s desired music video.
Names and some text blanked for privacy |
Evaluation Question 2
How effective is the combination of your main product and ancillary
texts?
Throughout
the course of creating our main product and ancillary tasks, we have
intentionally tried to keep a consistent style. The most noticeable consistency
is one of the locations used; the seating in Starbucks located next to a window
so of course, involved a windowsill. This location is used in all products and
can be seen in the picture above. The website used a photograph of this
windowsill as the background, the video featured the location a lot throughout
the course of the video and the digipak is completely based around the
windowsill.
Another
similarity within all three products is the font; Helvetica with slight italics.
We decided to keep the font the same to provide consistency through the products
and as a way of minor association between the products.
Another
aspect we used throughout development of the three products was to make
effective use of colour. For example in the photographs featured in the digipak
and the website background, through the use ‘bokeh’ we could provide vibrant yet
subtle colour at the same time as one another. Colour played a big part in the
video, such as clothing, using bright and dull colours to represent different
things, de-saturating footage to help the audience understand meaning,
etc.
A
similarity between the Digi Pak and the video is props. The coffee cups and the
lone flower are featured in both. We chose to contain these two props within the
digi pak so that they carry association with the video and the audience is
immediately able to associate the digi pak with the video just by looking at the
image. The props are featured on the website, however on the ‘Gallery’ page as
photographs.
The Digi Pak and the website do carry a strong link however in that the background image for the website is the same image as on the back cover of the digi pak. We didn’t include a prop image as we felt it would be too distracting to the eye for viewers of the website.
The Digi Pak and the website do carry a strong link however in that the background image for the website is the same image as on the back cover of the digi pak. We didn’t include a prop image as we felt it would be too distracting to the eye for viewers of the website.
There
is a common theme running through all three products and that is the location of
the windowsill featured in all three products. We feel that through the choices
we made combining the products together through similarity’s has worked
effectively.
Evaluation Question 1
For our first evaluation question we decided to record a video of ourselves covvering all aspects of the questions. We have also placed refrence images and videos to the left.
Friday, 27 April 2012
Digi Pak
Inside of the Digi Pak Middle-CD Holder |
CD design |
Left-Middle flap Middle-Back cover Right-Front cover |
if i were to improve upon it i would probably take the photo slightly wider so that when the image is cropped, the cup appears in full. i would also remove the white strip around the middle hole and replace it with the rest of the image that is being obscured. this would allow people to read Windowsill better however, if the image was wider this may resolve the issue. i think that wen taking the photos for the: front, back and side i think i would use a tripod. this would allow to get identical looking images whilst only changing the objects in the frame.
Thursday, 19 April 2012
Rough Digi Pak
THE MMXI MIXTAPE
Reseach and Planning. This is a rough idea of what our digi pak will look like.
INSIDE OF DIGIPAK
This is a image of our finished Digi Pak, the left side is the same image as the front cover which was hand drawn using pen, using photoshop we have erased the writing 'Mixy The MMX mixtape', and we have added the lyrics to the song ‘Windowsill’. We have done the same with the middle image but we have also erased the photograph and mug. The right side is a image of Mixy which we got from the filming, this indicates who the singer of the single is, we have also edited this using photoshop so it fits in with the colours of the drawing.
FRONT COVER OF DIGIPAK
This image shows the front of our Digi Pak. The image is hand drawn, we have then edited the image using photoshop so the back looks like the back of the window, we have added in the bricks so it looks like a picture from the outside looking in. On the side of our Digi Pak using very simple lettering it says 'Mixy Windowsill' we have done this in a dark green so it fits in with the colours already used. On the inside cover we have used the same theme of the windowsill and the green coloured font. This page simply says 'The new MMXI mixtape from Mixy' This is so when people open it up they can instantly relate to the album as being new and they know who its by.
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